• Marketing

    Mentorships

    for Professionals & Volunteers

    Engaged in Arts & Events

  • Mentorship Programs

    Separate Tracks for Arts & Events Marketers

    Learn through One-on-One and Group Settings

    Sharpen your skills and build your toolkit as we address your challenges and expand your own skill set whether you are a marketing professional or volunteer; newbie or experienced pro looking to sharpen your skills. A twelve week session allow for you to deep dive into a variety of topics through a series of one-on-one calls and group hang-outs to learn at your own pace.

  • About Our Mentorships

    A Five Monrth Session Dedicated to Arts or Events Training for (5-8) Professionals or Volunteers with Customized Curriculum

    1:1 Sessions

    Two 60-90 minute exclusive calls each month to review assignments and to address specific challenges facing your role in marketing.

    Full Group Sessions

    One 90 minute moderated calls each month with the group to review assignments and engage with others on mentorship program projects, assignments, plus the always popular roundtable, anything-goes sessions.

    Weekly Assignments & Monthly Recaps

    Low impact weekly assignments and progress check-ins to keep you on task and working towards a successful completion of the program.

    Exclusive Facebook Group Access

    Access to the Exclusive, Private Aspire Mentorship Facebook Groups to engage with fellow group members in the program, alumni and other thought-leaders on diverse topics such as legal, finance, volunteers, governance and more.

    End of Session Certification

    Successful completion of the program includes certification from Aspire Arts & Events Marketing providing professional development credentials and access future advanced learning opportunities.

  • Arts Marketing Mentorship

    Explore the basics and trending topics that affect the audience development and engagement that fuels the ticket sales, fundraising and overall organizational branding you are tasked with managing.

    Arts Syllabus

    5 month Session Divided into Four Challenging Learning Units

    Practical advice, tips and guidance to assist you in the strategic thinking and tactical steps necessary to be successful in your organization.

     

    Month One: Where Are You Now? Budgeting, Planning & Auditing

    Assignment Choices:

    • Developing a Marketing Budget

    • Creating a Marketing Plan

    • Establishing an Auditing Process

     

    Month Two: Social Media Deep Dive​

    Assignment Choices:

    • Budgeting for Social Media

    • Creating a Content Calendar

    • Analytics and Analysis

     

    Month Three: Programming & Fundraising: Building Relationships

    Assignment Choices:

    • Finding Common Ground with Programming

    • Assisting Fundraising to Reach their Goals

    • Creating a Marketing Environment

     

    Month Four: Audience & Educational Development

    Assignment Choices:

    • Boosting the Box Office

    • Engaging Young Audiences

    • Millennials and Gen Z

     

    Month Five: Adult Swim

    Assignment Choices:

    • Select from any of the earlier choices

    • Branding

    • Communications

  • Events Marketing Mentorship

    From daily events to weeklong festivals to community celebrations held throughout the year, the Event Mentorship takes a deep dive on the trends which impact attendance, sponsorship and growth affecting your event.

    Events Syllabus

    5 Month Session Divided into Four Challenging Learning Units

    Practical advice, tips and guidance to assist you in the strategic thinking and tactical steps necessary to be successful in your organization.

     

    Month One: Where Are You Now? Budgeting, Planning & Auditing

    Assignment Choices:

    • Developing a Marketing Budget

    • Creating a Marketing Plan

    • Establishing an Auditing Process

     

    Month Two: One or Many: Managing Your Event Marketing Calendar

    Assignment Choices:

    • Building Blocks of Traditional Media

    • Creating a Content Calendar

    • Planning for Social Media

     

    Month Three: Sponsorship​

    Assignment Choices:

    • The Sales Cycle; From Prospecting to Renewal

    • Activation Strategies That Deliver

    • Partnerships and Collaborations

     

    Month Four: How to Harness Today's Trends in Event Marketing

    Assignment Choices:

    • Boosting the Attendance

    • Reaching Young Audiences

    • Millennials and Gen Z

     

    Month Five: Adult Swim

    Assignment Choices:

    • Select from any of the earlier choices

    • Branding

    • Communications​

  • Customized Marketing Mentorship

    Many organizations have marketing needs that are very specific to their niche. Aspire customizes curriculum for groups of five to ten individuals who would like to do deeper dives on the issues and techniques that will be most effective to improving success in business or organization's category space.

    Customized Syllabus

    5 Month Session Divided into Four Challenging Learning Units

    Practical advice, tips and guidance to assist you in the strategic thinking and tactical steps necessary to be successful in your organization.

  • 2017 Marketing Mentorships

    Options to best fit your schedule and your goals

    Summer

    Arts Mentorship

    May-Sep 2017

    Summer

    Events Mentorship

    May-Sep 2017

    Winter

    Arts Mentorship

    Oct 2017-Feb 2018

    Winter

    Events Mentorship

    Oct 2017-Feb 2018